ABOUT UOA

ABOUT UOA

The Center of Utah’s Outdoor Industry

Our Vision

Support and accelerate the growth and economic development of Utah’s outdoor industry by having a centralized organization that unifies businesses, professionals and the future workforce.

 

Our Mission

Guide the Utah outdoor product industry forward by fostering productive dialogue between outdoor organizations, providing an invaluable network of people and resources, and promoting the industry to the public. UOA seeks to be a catalyst for continued economic growth through the entrepreneurial community within Outdoor and providing a network and ecosystem where business owners and leaders can find support, human and financial capital and resources and provide continued education and best practice sharing.

Our Values
Adventure

We wholeheartedly believe in the benefits (both physical and mental) of getting outside. To help individuals and businesses explore the quality of life the outdoors provides here in Utah.

Sustainability

We have to preserve what we love through smart, common-sense conservation efforts that everyone can agree on.

Inclusivity

The outdoors are for everyone. Period. We practice acceptance and inclusion of people from every walk of life.

The Utah Outdoor Association Board

Pat Purcell
Patrick Purcell

Executive Director

Alex Adema
Alex Adema

Chairman

DPS Skis

John Sears
John Sears

Co-Chairman

Gregory Packs

Brian Block
Brian Block

Black Diamond

Phil Case
Phil Case

Max Connect

Matt Cook
Matt Cook

Parsons Behle & Latimer

Bill Harmon
Bill Harmon

Goal Zero

Lena Laakso
Lena Lasko

Specialized

Dale Majors
Dale Majors

Grand Trunk

Tara McKee
Tara McKee

Utah Office of Outdoor Recreation

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© 2022 Utah Outdoor Association