Our Vision

Support and accelerate the growth and economic development of Utah’s outdoor industry by having a centralized organization that unifies businesses, professionals and the future workforce.

Our Mission

Guide the Utah outdoor product industry forward by fostering productive dialogue between outdoor organizations, providing an invaluable network of people and resources, and promoting the industry to the public. UOA seeks to be a catalyst for continued economic growth through the entrepreneurial community within Outdoor and providing a network and ecosystem where business owners and leaders can find support, human and financial capital and resources and provide continued education and best practice sharing.

Our Values

Adventure

We wholeheartedly believe in the benefits (both physical and mental) of getting outside. To help individuals and businesses explore the quality of life the outdoors provides here in Utah.

Sustainability

We have to preserve what we love through smart, common-sense conservation efforts that everyone can agree on.

Inclusivity

The outdoors are for everyone. Period. We practice acceptance and inclusion of people from every walk of life.