The Center of Utah’s Outdoor Industry
Our Vision
Support and accelerate the growth and economic development of Utah’s outdoor industry by having a centralized organization that unifies businesses, professionals and the future workforce.
Our Mission
Guide the Utah outdoor product industry forward by fostering productive dialogue between outdoor organizations, providing an invaluable network of people and resources, and promoting the industry to the public. UOA seeks to be a catalyst for continued economic growth through the entrepreneurial community within Outdoor and providing a network and ecosystem where business owners and leaders can find support, human and financial capital and resources and provide continued education and best practice sharing.
Our Values
Adventure
We wholeheartedly believe in the benefits (both physical and mental) of getting outside. To help individuals and businesses explore the quality of life the outdoors provides here in Utah.
Sustainability
We have to preserve what we love through smart, common-sense conservation efforts that everyone can agree on.
Inclusivity
The outdoors are for everyone. Period. We practice acceptance and inclusion of people from every walk of life.
The Utah Outdoor Association Board
![Pat Purcell](https://utahoutdoor.org/wp-content/uploads/2022/07/pat_purcell.png)
Patrick Purcell
Executive Director
![Alex Adema](https://utahoutdoor.org/wp-content/uploads/2022/07/alex_adema.png)
Alex Adema
Chairman
DPS Skis
![John Sears](https://utahoutdoor.org/wp-content/uploads/2022/07/john_sears.png)
John Sears
Co-Chairman
Gregory Packs
![Brian Block](https://utahoutdoor.org/wp-content/uploads/2022/07/brian_block.png)
Brian Block
Black Diamond
![Phil Case](https://utahoutdoor.org/wp-content/uploads/2022/07/phil_case.png)
Phil Case
Max Connect
![Matt Cook](https://utahoutdoor.org/wp-content/uploads/2022/07/matt_cook.png)
Matt Cook
Parsons Behle & Latimer
![Bill Harmon](https://utahoutdoor.org/wp-content/uploads/2022/07/bill_harmon.png)
Bill Harmon
Goal Zero
![Lena Laakso](https://utahoutdoor.org/wp-content/uploads/2022/07/lenalaakso.png)
Lena Lasko
![Dale Majors](https://utahoutdoor.org/wp-content/uploads/2022/07/dale_majors-1.png)
Dale Majors
Grand Trunk
![Tara McKee](https://utahoutdoor.org/wp-content/uploads/2022/07/tara_mckee.png)
Tara McKee
Utah Office of Outdoor Recreation