Utah's outdoor industry base camp.

Who We Are.

At the Utah Outdoor Association, we hold two simple beliefs. First, that there is no better place in the U.S. with great accessibility and diversity to explore the outdoors than Utah. And second, that when the outdoor industry works together and supports each other, business is better for everyone.

It’s because of these beliefs that we’re working to bring outdoor companies and organizations across the state together to solve the unique challenges the industry faces and create a thriving outdoor ecosystem for years to come. In other words, think of us like base camp for the outdoor industry — we’ve got a big tent, so everyone should fit just fine.

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What We Do

Our Vision:

Unify all organizations within Utah’s outdoor industry in its pursuit of economic development, conservation and recreational opportunities.

Our Mission:

Guide the outdoor industry forward by fostering productive dialogue between organizations, providing an invaluable network of people and resources, and promoting the industry to the public.


Our Values:

Adventure — We wholeheartedly believe in the benefits (both physical and mental) of getting outside and exploring.

Sustainability — We have to preserve what we love through smart, common-sense conservation efforts everyone can agree on.

Inclusivity — The outdoors are for everyone. Period. We preach acceptance and inclusion of people from every walk of life.

Utah Outdoor Mid-Year Summit

The Utah Outdoor Mid-Year Summit will host 100+ outdoor product and service companies and will offer attendees a networking breakfast, a keynote panel...

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Board Members

Stephan Jacob
Tara McKee
Office of Outdoor Recreation
Bill Harmon
Goal Zero
Brian Block
Black Diamond
John Sears
Gregory Packs
Alexa Adema
DPS Skis
Jamie Parker
Jared Tanner
Sportsman Warehouse
Gary Heward
Liberty Mountain
Lena Laasko
John Maas
Lifetime Products
Paul Thomsen
Chase Bank
Matt Cook
Parsons Behle Latimer
Dave Chase
Advanced CFO


Value | Programming

  • Major Annual Summit/Conference
  • Ongoing education series (8x to 10x a year)
  • Policy Forums
  • Workforce development/partnership with key universities
  • Insurance/Benefits discounts
  • Hiring/Job board
  • Career development
  • Tool/Resource Kits
  • Membership portal & Networking
  • On-going Industry news, publication of what happening in Utah Outdoors, etc.
  • Industry Award Show


Let the adventure begin.

Tell us a little bit about yourself and we'll get in touch with you on how we can work together.